Evaluation

Overall i feel the alice and wonderland project has had its ups and downs really. Going from not liking the project at the start to starting to get my head round it and liking it. Then again to not liking it and losing my style and sense of what i wanted to achieve with the project, which isn't good as the whole point of the unit is to develop and realising your own personal style. This is to make sure you are definitely in the right area of art. Which i definitely knew anyway but after doing this year at college and this project i am certain now about the field i want to go into.



But now i am at the end of the project i feel i have stayed true to the design philosophy i have, work that i personal find eye catching and bold but still taking into consideration the alice and wonderland theme. But twisting it and manipulating into a design style that i like and is the work i would want to do in the future. This style is simplistic, bold eye catching and makes people question what it is about. Which is what i have done with my final design poster i feel. Initially you are grabbed by that really vibrant, bright yellow then hit by that contrast of the dark black tea pot, which for me really stands out! With underneath is the sentence time for tea? Which i have deliberately done in small text to confuse the viewer as normally the main bit of text would usually be in prime view in big block capital letters. However this is the total opposite to what you would expect. Which is why it links into alice and wonderland as i have tried to go down the route of a feeling you get with it and not focus too much on the physical elements of it. So originally it was going to be called mad hatters tea party but for me it just felt to obvious so i change it to the teepee tea tent, which to me sounds like something you could find in the alice and wonderland story. It also used the use of thee and alliteration to give the sentence more power to make up and compensate for its physical presence on the page. Also to make the poster still have a professional edge to it so it is recognisable that you are trying to sell a service and product to people. I included the company logo and small caption in the bottom right which says stop for a cup of tea at the teepee tea tent. So it has a raw honest impression on the potential customer which people like.


I feel the design is strong due to the fact i have incorporated strong design and sales elements from doing extensive research into things like Doyle Dane Bernbach's work with vw, bauhaus and propaganda which i can see elements of each with in it.