Olivetti lettera 22

This is a poster that i liked as i was attracted to the bright colors of the waves which guided me down to the type writer. From seeing the poster i read up on it and found out that it is a very clever advertising campaign that captures one of your most powerful senses. The touch and feeling of something. As the colourful waves are design to stimulate the feeling of rapid typing moment of the type writer. Which usually on a advertising campaign people show what a product can do and features of the product but the feeling of something is just as important, or even more in fact. As if you get someone to imagine the sense of using it that will stimulate them a lot and make them want to buy it. But the most interesting thing is that all this is subliminal and you often don't even know its even happening. 

This theory you can apply to any design but especially with the bus interchange and my alice and wonderland project as for both the whole point of the thing is to grab someones attention. Whether it to be to go into a coffee shop or notice some glass. Then secondly you want them to have a mental interaction with it. For example with the alice and wonderland tee stall poster you want people to think instantly about coffee or tea then you want them to imagine going in and having some to stimulate there smell, touch and taste as thats where a lot of your memories stem from. The same applies for the bus station you want people to think of buses and worksop from your designs. To treat that the same as a advertising campaign i feel is a good way to view it.

Bauhaus

Bauhaus is possible one of the biggest art movement of the 20th century or even ever. It was a design movement which was very key in art history. It derived from the world war one period were art and manufacturing kind of lost touch with each other due to what was happening at the time with obviously a lot of focus going into practicality and the engineering side- Like the manufacturing of machinery. The bauhaus noticed this and tried to merge the two together once again. They liked the idea of having lots of creative industries under one house. like e.g architects, graphic designers, fashion designers and textile workers. They had a philosophy of art should be simple and bold with very simple geometric shapes, wether that should be a chair, table, a poster or even a bike.

This became a very distinct style world wide due to the fact it could be easily mass produced under one 'house'. Also with its extremely simple design with broken down geometric shapes and simple primary color palette meant it was suitable for most countries and cultures.

Sadly though the design movement only operated between 1919 and 1933 as the nazi shut them down sprung the war! However the design movement still inspired a lot of art through time even today it is still a modern look. But the movement has especially inspired architectural design through the years. Including the bus interchange which is why i have looked at it a lot for my design work. The interchange has taken elements from this like the geometric shapes and sweeping lines, to fit in with the architects 1930's vision!


Heres some examples of bauhaus style architecture and other design work...

I have looked at these because for one they stand out for me visually but also i feel the style fits in quite well with the interchanges style. With the big sweeping curves contradicted by the sharp geometric shapes. This style is something i really want to show through my own design work. 

Bauhaus has not only fed ideas for the bus interchange but also my alice and wonderland project. As my ideas have kind of cross referenced due to the fact i like the movement and share the same philosophy and principles behind the design. So heres some work that have looked at for alice and wonderland. The reason why i like them is because of the simplicity of the work and how it guides your eye around it. Also your eyes always drawn to the image because its is surrounded by blank natural space to frame your work.

Trip to bus station site

Today we went down to the bus station site to have a look at the progress of the building now all the main structure was up. This meant we could have a much better understanding of the building and get  a sense of the environment our work would be in, as it is a very large space. From going to have a  look the layout was slightly different tot was i thought, as from looking at the plans it looked like it swooped around more on the backside where the buses would be.




















They also showed us the roof which was really good as it gave us a chance to look at the solar panels and water storage system that the building has. Which is maybe a something i could incorporate into my designs as its obviously a big factor that the building is environmentally friendly as they wouldn't have spent all that money installing it. Also from going on the roof you get a extremely good sense of the buildings surroundings that it is in with the view up Watson Road and Newcastle avenue. This means i can evaluate my ideas to see if they can incorporate elements from this my designs fit in better.

Overall the trip was very useful as it gave me a bet

Evaluation

Overall i feel the comic has gone well. I think it is really eye catching, funny story and flows well. It looks professional as the front cover and two page spread follow a house style so they flow from one to the other and the front cover gives a very good indication to the main story inside. I feel it has gone well as from doing my media i have done magazines and comics before so i knew what research and theorists to look at. From doing this it has influenced my work hugely as at first i was getting a bit lost as to what to do or the style it should be, but now i have a comic that is in the style that i like but also a functional piece.


The two page spread comic was deliberately done with the intention of only using yellow, as i didn't like using lots of color in my work as it didn't stand out to me but also i didn't want it to look like a children's comic book. So i decided to do my image just using black and white sketches that i would scan into photoshop, but then i had the problem of them looking to drab and characters not standing out. Other comic examples decide to just color up the main characters or the foreground to give a stand out feature which i don't like as it is a bit of a obvious thing to do. Thats when i thought of just using yellow but in the right scenes.

I have also used simple square cell shapes as to me it looks much more professional than having very busy custom cells that are not as easy to follow and read.  It also made the art in them stand out much more than with different shapes, as i wanted to focus the attention of the reader on the work.

Final comic

Click on the line to see PDF

Front Cover

https://drive.google.com/file/d/0B50jTy6qYqPsa2J3ajg4QU1rWG8/view

Two page spread

https://drive.google.com/file/d/0B50jTy6qYqPsSGd4eVRrRHRpR3c/view

House style.

My comic needs to have a house style- which is a media term for the conventions or format of that magazine being followed throughout either the whole magazine/ comic, or a series of them. This is very important when it comes to editing a comic or magazine because you want to make sure that it is consistent and recognisable throughout, as for one it makes it easier to read with the it flowing. However you also want your comic to be distinctly recognisable. So people know when they are reading one of your comics without even looking at the front cover.

You can achieve this by using the same format in every page like cell style- wether they are hand drawn or custom shapes for example. Also things like line thickness, Border sizes, fonts all need to stay the same throughout to follow the style of the comic. This does not mean it is boring as you can still adapt the format for each story and still make it fun. It just means it helps it look more professional.  

Other imagery

This is just a few images that were not used in my comic strip.

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Comic name

For the name of my magazine i have been thinking long and hard about what i can call it. It had to be short so less than 4 letters but also easy to say and related to my audience. So i had a bit of a think trying to pick a name for my magazine but every one i thought of was already taken like Stop, Out and Park. However i really wanted to have the name out! This is because as my target audience is mainly adults, they usually have kids and to me 'out!'. Has connotations of a parent sitting in there comfy chair or in their room with their kids running in on them reading this comic, and them pointing saying out!

So i changed the word out slightly and spelt it awt. This way it get round the legal issue of using out but when people say it it will kind of sound like it. Which i think it looks quite good, as it is bright, bold and eye catching.

These are a few of my other ideas for how to shape the text. 

comic style

I am going  to have my comic as a ruff style comic in black and white. With very little or no use of color. I have tried using color and i don't like it. as it distracts from the images and ruins the effect of it so it doesn't stand out as well and it isn't as easy to read. However also i am looking at it from the view of its a win win situation because if I was actually sending this to be printed properly it would also cost a lot more to be printed in color.

I feel this is the best way for a minimalist comic look that I am after seen as though i am not doing a superhero comic book that need to be bright and colourful. But am wanting my comic to take a more subtle approach to appeal to adults.