The T and pea design for me is quite interesting and interacts with its target audience in a unusual way, that makes them have to think for a second about what the poster is about. I have taken the idea from looking at the old vw adverts, that follow the same style in being rather simple but have a unusual edge. This is so you capture peoples curiosity- which is a really good way to target people as you then make people want to find out more. Meaning they end up going up to look at the poster, to then read the information at the bottom, to find out that it is a tea stall.
I find with this poster the letter T obviously just by saying it links in with the the tea stall. But it also serves another purpose to guide the eye down to the small pea. In the bottom right. So when you say them together it says Teepee.
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