All the way through the project i have been calling it the mad hatters tea party, from the use of it in the film and book. However as i change the angle in which i was approaching my posters from a new angle looking into mainly what feelings you get from the movie and tea instead of the actual physical features i decide to make the name of the tea stall. The Teepee tea tent. Which i feel flows really well, it uses the rule of three to give it more impact when you are looking at it and saying it. Also it sounds like a tent you could find in the story of alice and wonderland but without having it linking in with it directly, which leads to the viewer interpreting things into it. So from this what started out as a little stall is now going to be in a unusual teepee that i think potential customers if this was real would really like and find unusual. Its also fits in well with the festival vibe.
As for the logo that has been done to the shape of a teepee tent using simple colors to represent the look of a rainbow, to signify that its a bright, nice and warm place to go for some tea. I have designed the logo to work in two ways wether it is large scale to catch the eyes attention and be a focal point or on a small scale just to have the company logo on the poster. This was done by drawing the simple tent up in Adobe Illustrator then exporting it to photoshop and adding the bright colors.
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